Tate, UK

In anticipation of the launch of Tate Modern in 2000, we were hired to market the new museum across the Continent. The brief was to position Tate as the museum model of the 21st century. Our strategy was to build up a network of international ambassadors for Tate outside the UK, including museum peers and international press. We forged strong and long lasting relationships with major museums and galleries across Europe, sponsors, consumers and the media. We set up a corporate partnership with Eurostar, bringing French journalists on regular press trips to the museum and obtaining high quality coverage for each exhibition at Tate Modern and Tate Britain.

For information about our work with Tate please contact Corinne Estrada.

Selected press coverage: Air France Magazine (June 2011) - Arts Magazine (June 2011) - Telva Magazine (May 2011) - De Standaard (April 2011) - Le Monde (April 2011) - Voyages d’Affaires (July 2009)