İREM AKEV ULUÇ

Marketing Manager, Istanbul Foundation for Culture and Arts, Turkey
@iremakev

Irem is Marketing Manager for the Istanbul Foundation for Culture and Arts. She is responsible for marketing communications, digital projects, CRM for all the festivals, biennials and events organised by the Foundation. She has been working in the entertainment sector for more than 15 years and had experience in diverse areas such as press relations for the artists, booking and management of their carriers. She's a graduate in communications.

SHIRANI ATHTHAS

Communications & Public Affairs Manager, Australian National Maritime Museum

Having a strong passion for the arts, Shirani has worked as a communications professional in the cultural and tourism industry for over 10 years. As Communications & Public Affairs Manager at the Australian National Maritime Museum, Shirani has led the museum's communications team since 2010 and has responsibility for developing communications, media relations, internal communications, stakeholder engagement and issues management. Shirani also served on the NSW Council of the Public Relations Institute of Australia.

Coline Aunis

Head of Web and Social Media, MuCEM, France
@Lilmount

Coline Aunis is head of web and social media at the MuCEM. Coline set up the MuCEM digital presence in three stages: before, during and after the opening of the museum. Her main missions were the establishment of the website, the strategic marketing of MuCEM on social media (deciding which services to use and establishing a timeline to create online communities) and the establishment of a digital communications campaign linked to a 360° global communication campaign. Today, Coline pilots the digital editorial board, developing content strategies for the purposes of communication and digital mediation. Her goal is to retain communities and build new ones within an approach based on targeted, participatory, fun and educational content.

Anne-Laure Beatrix

 Director of External Affairs, Musée du Louvre, France

Born in 1974, Anne-Laure graduated from Sciences Po Paris and later became a Professor of History and Geography from 1998 to 2002. She later took on the role of Technical Adviser in the Cabinet of the Spokesperson for the French Government from 2002 to 2004. From 2005 to 2007, she was the Deputy Director of the Cabinet of the French Minister of the Budget. Anne-Laure later joined the communications consultancy firm Image Sept as a consultant from 2007 to 2010. She joined the Louvre in October 2010 as the Director of the Communications Department until January 2014 when she became Director of the External Relations Department.

Julie Basquin

Chief of Comunications Department, MuCEM, France

Julie Basquin has drected the communications department at the MuCEM since 2010. She joined the museum exploratory committee 3 years before the opening of the museum in order to define the marketing strategy and image of the future MuCEM and to build brand awareness. She set up the MuCEM’s department of communications which manages advertising campaigns, media relations, internal communications, website and social media, public relations and protocol. Previously, Julie led a communications agency in Marseille and worked in the communications service of the Centre Georges Pompidou in Paris.

MIKE BRUHN

International Advisor, Chinese Museum Association, China

Mike Bruhn has worked in China for the past 25 years and has a broad network of business and cultural relationships. Previously Mike advised Guardian Auction Company, China’s premier fine art auction company on international business development and was formerly General Manager and Senior Advisor to Beijing Imperial Gifts company advising Chinese museums on branding and museum gift retailing and operations. Mike also is an expert in Chinese art history and has led exclusive private art & architecture tours for trustees, patrons, and board members of the: Metropolitan Museum of Art NY, MOMA NY, MOMA SF, NY Philharmonic, LA Country Museum, Tate, ICA, Kennedy Center, and many others.

Merve Cağlar

Founder and Director, SAHA, Turkey

Çağlar is the founding Director of SAHA, a unique philanthropic private funding mechanism for art from Turkey established in 2011. SAHA’s structure and remit aim to provide democratic funding opportunities and a healthy and resourceful body for the support of contemporary cultural practices in Turkey. She is the co-host of a weekly live radio program where she conducts interviews with artists, curators, critics and art professionals. One episode every month is offered to an artist to experiment with the radio as space and medium. Prior to SAHA, Çağlar worked as Director (2008-2011) for the first internationally recognized commercial gallery from Turkey, Galerist in Istanbul. During her tenure she collaborated closely with renowned artists including Taner Ceylan, Haluk Akakçe and Füsun Onur and oversaw the gallery’s exhibition and fair programs.

Nejat Çuhadaroğlu

Founder, Hisart Live History and Diorama Museum, Turkey

Nejat is Çuhadaroğlu Holding management board chairman and member of IMSAD organization.
He is one of the major collectors of dioramas, war materials and models. Nejat Çuhadaroğlu’s, the founder, passion for painting, sculpture and making model stated at the early ages, grew in time and became a pastime, painful but joyful as much, from the collecting and then museology.

FATMA ÇOLAKOĞLU

Head of Film, Video and Communication Programing, Pera Museum, Turkey

Fatma Çolakoğlu earned her undergraduate degree in Film Directing and History of Cinema at Emerson Collage and received her MA in Arts Administration & Cultural Policy from Goldsmiths College. She founded the first museum cinema programme in Turkey at İstanbul Museum of Modern Art in 2005. Çolakoğlu, completed an internship in the New Media Department at Centre Pompidou in 2009. She has been working as the Head of Film, Video and Communication Programing at Pera Museum since 2008. She runs the Pera Film programs, which cover wide range film genres from classics to experimental films and artist videos. She is also a co-founder of an independent arts initiative called "maybe art projects."

Rachel Collins

Communications Manager, Wellcome Collection, United Kingdom

Rachel Collins is Communications Manager for Wellcome Collection. Rachel has played a key role in the venue’s journey and has been responsible for its brand evolution, establishing it as ‘The free destination for the incurably curious’, with the intention of enabling audiences to engage with what might otherwise be a niche proposition. Rachel regularly presents to a range of audiences within The Wellcome Trust, from large groups (150+) to Exec Board Members. Rachel has presented at the Museums & Heritage Show and to Arts Marketing Association members. Rachel’s chapter ‘Defining a New Venue in a Crowded Market’ was published in Creating Bonds: Successful Marketing in Museums in 2009, by Museums Etc. In 2011 she contributed a chapter to Museum Public: audience development, brand identity and marketing strategies, by Museum ID.

Emmanuel Delbouis

Project Manager, French Ministry of Culture and Communication, France

Over several years, Emmanuel Delbouis has had the opportunity of developing an understanding of museums’ activities from various angles: as an employee of the French Ministry of Culture and Communication, through his specialisation in branding and intellectual property law as applied to museums, as a responsible for marketing and development at the Kitchen in New York, and as a designer, by having his works exhibited and sold in several museums’ such as the Pompidou Center and the Palais de Tokyo. A New York University graduate in Museum Studies, Emmanuel Delbouis has acquired a strong knowledge of international museums’ practices.

Hakan Elbir

Founding Partner / Managing Director at Istanbul Social Enterprise, Turkey
@Hakan_Elbir

Hakan Elbir worked as Marketing Director at Suna and Inan Kirac Foundation Culture and Arts Enterprises from 2004 to 2011. He has contributed deeply to the development of Pera Museum and Istanbul Research Institute with his keen work with the executive department and marketing. He founded Arter Tasarim in 2011 in order to share his experience in art and culture with a broader audience.Hakan Elbir has also been working on community investment programs since 2012. In this spirit,
 he realized the Dialogue in the Dark exhibition at İstanbul Gayrettepe Metro station. This marked one of the most important social entrepreneur projects in the world. Hakan has just founded Istanbul Social Enterprise (ISE) that primarily works in the fields of arts, culture and science to build-up the infrastructure to lead transformational change for people and communities.

Ebru Egilmez

Marketing Manager, Istanbul Modern Museum of Modern Art, Turkey

Ebru oversees and plan all of the advertising campaigns online and offline related to Istanbul Modern Museum of Modern Art since July 2015.She creates advertising briefs for exbihition/ program specific campaign and determine and develop media strategy. 

Daniel Flood

Community development professional,  State Library of Queensland, Australia

Daniel Flood is a community development professional, with extensive technology engagement experience working with Artful Dodger Studios & Frankston City Council. He now oversees programming at The Edge, SLQ’s “library of the future” where engagement has increased threefold - a result of live action gaming events & an annual self-funded program of 200 workshops

JENNIFER FRANCIS

Executive Director of Marketing and Communications, Philadelphia Museum of Art, USA
@prjenni 

Jennifer oversees the Museum’s Marketing and Communications Division - Her mission consist of amplifying the museum's voice in the local, regional, national, and international cultural community, re-activating the collection and connecting with new audiences - A self-described “arts junkie" with a deep interest in the decision-making process, she was Head of Press and Marketing at the Royal Academy of Arts in London - Worked at the V&A, and the Royal College of Art

Pierre Girard

Marketing and Branding Manager, Canadian Museum of History, Canada
@pierrecgirard 

After working for over 20 years in various Montreal-based advertising agencies, Pierre moved to Gatineau to join the marketing team of the then-Canadian Civilisation Museum. The branding project has been one of the most important projects of his professionnal life. He has a marketing degree and is doing a graduate program in digital marketing. In advertising agencies he's done pretty much everything, from writing music to media planning, to creative writing to graphic arts. He is as much a creative as a strategist. He has worked on dozens of branding projects but nothing as big or as complex as the one for the Museum. he has strong technical knowledge in design and print which really helped him on this project.

Pascal Hufschmid

Head of External Affairs, Musée de l'Elysée, Switzerland
@PascalHufschmid 

Pascal Hufschmid serves as Head of External Affairs at the Musée de l’Elysée in Lausanne, Switzerland. He works with a wide range of public and private partners to develop the museum's national and international activities with a special focus on travelling exhibitions. In 2014, he launched the museum’s new photography prize, the Prix Elysée. Prior to his current position, he worked at Galerie Jan Krugier & Cie and the United Nations in Geneva. Recent publications include the Prix Elysée “Nominees’ Book” (2015) and “Views on Marilyn” (2014) in collaboration with the Swiss Center for Affective Sciences. Pascal holds an MA in art history.

Kellie Ireland

Executive Manager, Partnerships, State Library of Queensland, Australia
@KellieIreland77

Kellie Ireland is State Library of Queensland's Executive Manager, Partnerships. In 2011, Kellie spear-headed a new approach to visitor experience, achieving annual visitation of 1.43M & a 99% client satisfaction rating. She holds degrees in arts & science & has delivered innovative community engagement programs across the Pacific. Daniel Flood is a community development professional, with extensive technology engagement experience working with Artful Dodger Studios & Frankston City Council. He now oversees programming at The Edge, SLQ’s “library of the future” where engagement has increased threefold - a result of live action gaming events & an annual self-funded program of 200 workshops.

Frédérique Jamolli

Head of International Cultural Development, Olympic Foundation for Culture & Heritage, Switzerland
@fjamolli

At the International Olympic Committee, Frédérique Jamolli supervises the implementation of action plans for the development of the cultural strategy, within the Olympic Movement and beyond. Occupying various positions at The Olympic Museum for over 20 years, she was the curator for 13 years, in charge of the management of heritage artefacts, coordination of international relations and the exhibitions programming in Lausanne - Switzerland and extra-muros. Holding a master’s degree in art and with a Highschool certificate in Economics, complemented by various trainings in museology and management, she has worked with a multiple kind of stakeholders, in particular for more than 200 thematic exhibitions and other international partnerships.

Onur Karaoglu

Director, Museum of Innocence

Onur Karaoğlu is a theater director, art manager, teacher and writer. Born in Istanbul in 1982. Graduated from Boğaziçi University with a BA in Sociology. Holds an MFA in Theater Directing from Columbia University in the City of New York. He collaborated with Orhan Pamuk in the making of Innocence Of Objects, which won the The Mary Lynn Kotz Award. He currently works as the director of The Museum Of Innocence in Istanbul. He teaches at Boğaziçi Univeristy since 2013.

Johan Kaspers

Director, Brederode Leisure Consultancy,Netherlands
@KaspersJohan

As an experienced culture and leisure manager Johan Kaspers started Brederode Leisure Consultancy in 2009. In this independent capacity he carried out projects for museums, leisure companies, local and regional governments, tourism institutions and more. Up to then he had worked as a consultant for the NORT foundation, supporting leisure development in the Dutch province of Gelderland. Before working as a consultant he had led several museums, leisure attractions and event companies as manager/director. Johan Kaspers graduated from Wageningen University in 1992 and afterwards was employed as a researcher and a tour leader / mountain guide for some years.

Betsy Kim

Head of Communications and Marketing, Yale Center for British Art, USA
@BetsyKim

Betsy Kim is the Head of Communications and Marketing at the Yale Center for British Art, which has the largest collection of British art outside the UK. Betsy was the Director of Editorial and Content for LexisNexis Lawyers.com, a reporter at CBS and NBC-affiliated TV stations in the Midwest, and an associate producer for Court TV. She has 10 years of experience in PR, corporate communications, and marketing at major international law firms, in New York City. Betsy practiced both civil and criminal law, in Illinois and California. She received her BA with Honors in Psychology from Brown University, her JD from UCLA School of Law, and MS from Columbia Graduate School of Journalism.

Büke Kumyol

Senior Interpretive Exhibit Designer, Ralph Appelbaum Associates, United States

Büke Kumyol, who joined RAA, the New York-based exhibition design company, in 2006, is an architect, an interior designer, and an artist with extensive experience designing projects in the U.S. and abroad. She began her professional life in her native Turkey and she holds BFAs in interior architecture from Parsons School of Design (2006 BFA Interior Design Award) and from Mimar Sinan University. She has created unique,immersive environments that simultaneously interpret and educate audiences on a variety of subjects and themes. Ms. Kumyol's current RAA projects include the Abdullah Gül Presidential Library, Kayseri, Wisconsin Alumni Park, Wisconsin and Istanbul Eye Museum, Istanbul.

Sarah Maréchal

Communications, STAM - Ghent City Museum, Belgium

After a period as coordinator of communications for the Flemish Art Collection and marketing manager at the Bruges Museums organisation, in 2007 Sarah Maréchal (BA Communications, Ghent; BA Cultural Management, Antwerp) made the move to STAM in order to put all her energy and commitment into one museum. 

Elizabeth Markevitch

Founder, Markevitch Media, Germany
@EliMarkevitch 

Elizabeth Markevitch started her career as fashion editor for Vogue. Since then she served in many roles within the art industry: head of the Art Fund Artemis; head and founder of the art advisory department of Schröder Bank; Senior Manager of the painting’s department at Sotheby’s. Her passion for exploring new ways of imparting and displaying art, and for opening it up to a wider audience became manifest in 1999, when she co-founded the very first online art gallery eyestorm; projects such as “46664,1 Minute of Art to Aids”, have followed. With ikono, Markevitch strives to offer a most diverse and complementary artistic width to a general public and encourage the unique museum experience.

Jo Marsh

Director and Consultant, Jane Wentworth Associates, United Kingdom

Jane Wentworth Associates is a leading, international consultancy developing brands for the cultural sector. Much of Jo’s role involves identifying the challenges and defining the opportunities for cultural organisations to develop their brands. Jo has been instrumental in taking the company into new regions including the US and Scandinavia. Her current clients include the National Museum in Norway and the Ateneum in Finland. Jo is an Art History graduate of Cambridge University, a Trustee of Wysing Arts Centre in the UK and is part of this year's CTM Advisory Committee.

Cecilia Martin

Creative Strategist and co-founder of Lava Lab, Lava Lab, Netherlands

Cecilia Martín is a creative and brand strategist working for cultural organisations worldwide. Co-founder of the Lava Lab (Amsterdam) for innovation in museums through design, technology and art. Throughout her life she’s been putting chaos into order while creating chaos out of order. Collaborative creative processes are what she’s into. Almost by accident she has come to specialise in milennials and digital brand engagement. Writing articles on innovation and design is the best way she has found to try and describe the indescribable. Cecilia believes is disseminating knowledge and runs international workshops and lectures. She is a guest lecturer at the University of Alicante, idEC University Pompeu Fabra of Barcelona, Hoogeshool van Amsterdam, OTIS college of art and design in LA and speaker at international conferences like ICOM. As a creative and brand strategist she has worked for the Amsterdam Museum, Netherland´s National Museum of World Cultures, Dutch Museum Association, V&A, Guggenheim, Philadelphia Museum of Art and Garage Museum of Contemporary Culture among others.

Jasmin Mickein

Head of Press and Public Relations, Kunsthalle Bremen, Germany

Jasmine studied Art History at Ludwig-Maximilians-Universität in Munich, Germany (LMU), and Business Administration at Université de Genève, Switzerland and Otto Beisheim School of Management in Vallendar, Germany (WHU).  She worked inter alia for the communication department of Siemens AG and as assistant for the management board of a Bertelsmann subsidiary in Paris (France Loisirs, previously part of the Bertelsmann Direct Group). Previously served as Head of Marketing at the museum Kestnergesellschaft in Hannover, Germany. Since 2012, she has served as Head of Press and Public Relations at the museum Kunsthalle Bremen, Germany.

Gerri Morris

Director, Morris Hargreaves McIntyre, United Kingdom

Gerri is one of the country’s leading arts management consultants having been working at a management, advisory and consultancy level for over 30 years.Throughout her career she has pioneered the development of audience focus, values-based segmentation, collaboration and consortia working, marketing and audience development particularly in the museums and galleries sector, evaluation of the visitor experience and the use of qualitative and quantitative research to develop audience insight. She has led on projects for clients that include Tate, the British Museum, the London National Museums Research Project, National Trust, Arts Council England.

Marijke Oosterbroek

Head of the E-culture team, Amsterdam Museum, The Netherlands
@Moosterbroek

Marijke Oosterbroek works since 2007 at the Amsterdam Museum. The e-culture team deals with all the elements within the museum having a digital component. The department consists of ICT, E-collection, New Media, Graphical Design, Audio-visual Design and Photography.

Claire Orrell

Graphic Designer, Australia 

Claire Orrell is a graphic designer, illustrator and artist working professionally since 2003. She has experience in both the commercial and cultural arenas, working 7 years in design agencies for clients such as Levi’s and Sony Europe, and a further 6 years in the museum sector. Claire has worked at the Museum of Contemporary Art for over 5 years and has run the Design studio there for the last two and a half years. She has also worked for Sydney Living Museums, The Australian Museum and the National Gallery Victoria creating complex technical drawings of their buildings for visitor guides.

Zeynep Öz

Co-founder, SPOT Contemporary Art Projects, Turkey
@SPOTProjects

Zeynep was the assistant curator for Home Works V in Beirut. She co-founded SPOT Contemporary Art Projects. She curated 'Change Will Be Terrific!' (SPOT Production Fund, 2012), ‘Selling Snails in the Muslim Neighborhood’ (Westfaelischer Kunstverein, 2013), ‘Plastic Veins’ (Home Works VI, 2013), 'Anybody Could Be A Scuptor' (SPOT Production Fund, 2014). She is a member of the curriculum committee of Home Workspace Program, AshkalAlwan. She developed projects for venues including the Reginald Lewis Museum, Maryland Historical Society, Frankfurter Kunstverein, and Armory NY. She holds a B.A (Math and Studio Arts) from Dartmouth College and an M.A. (Curatorial Studies) from Bard College.

Serdar Paktin

Strategist and Semiotician, pakt strategic communications, Turkey
@paktin

Serdar worked at Whitman Insight Strategies, in the US and did Strategic Planning for Marketing Communications in Turkey. As Strategic Director he conducted a Social Media campaign for Republican People's Party (CHP) in 2011 Turkish General Elections. He is writing articles for Yeni Harman Magazine, GQ Magazine and The Perspectives by Heinrich Böll Institute. He worked as a Senior Campaigner at Change.org Turkey and joined 2014, Adam Mickiewicz Institute for consulting on communication strategies for 600th year of Polish Turkish Relations. He is teaching an Online Reputation Management course at Kadir Has University in Istanbul, works with NGO’s and social entrepreneurs on fundraising, branding and campaigning strategies. He is also making semiotic research for international brands. He is working on creating movements, communities and experiences for social good.

Alex Palin

Responsible for sales, communications and marketing in Northern Europe, izi.TRAVEL, Sweden
@alexpalin

Based in Stockholm, Alex is also involved in product development and new product features, based on the feedback from museum representatives. izi.TRAVEL is currently working with more than 400 museums across the world and have more than 1500 museum and city tours published.


Giles Pooley

Experience Designer, Antenna International, United Kingdom 
@GILESPOOLEY

Giles is an award-winning Digital Producer with 14+ years experience of delivering successful, multi-media campaigns and communication strategies. He uses new and emerging platforms to build audiences & drive engagement around a common narrative or story.For Antenna, Giles is the Experience Designer of multi-media projects for EMEA. Recent work includes: Egyptian Museum (Turin), Family Tour (TATE), European Solidarity Centre (Poland), Opera Garnier (France), Art of the Brick (Singapore) and Lichtenstein (Tate).Previously Giles launched a portfolio of digital brands for UKTV. Taught master-classes in Digital Storytelling (BBC) and was the senior New-Media producer for Sky TV (UK).

ŞEBNEM QURESHİ

Business Development & Fund Raising Director, İstanbul Modern Museum of Modern Art

Sebnem is responsible for all the existing sponsors and business related partners of the museum, and managing the network. In charge of enlarging the sponsors and finding new partners for the future projects to be held in the museum, she also develops new projects along with the relevant departments in the museum. 

Matthew Renton

Director of Communications and Community Engagement, Museum of Contemporary Art, Chicago, USA
@matthewrenton

Matthew Renton is the Director of Communications at the Museum of Contemporary Art in Chicago where he heads up the the marketing, public relations and social media teams. He recently led the creation of a new brand and identity for the museum and is also charged with integrating and aligning all forms of communications, campaigns and promotions. Prior to this, Matthew was at the Seattle Museum of Art. Matthew has strong and distinguished experience as a creative director, having led design and branding agencies in Vancouver and London where he worked with both for-profit and non-profit clients, including the Vancouver Art Gallery, the BBC, and top 100 corporations in Great Britain. An honors graphic design graduate of the Canterbury School of Art in the U.K., Matthew also founded and ran his own design business in London. Matthew recently led the museum to record breaking attendance levels with the David Bowie Is exhibition.

Claire Rigby

Strategy Partner, True North, United Kingdom

Claire Rigby is Strategy Partner at True North, an award winning brand consultancy based in Manchester. True North have worked in collaboration with Rachel and her team and have helped them develop and implement highly innovative strategies for both the ‘Curious Journey’ and the recently launched ‘Bigger, Bolder, Braver’ campaign for the newly expanded Wellcome Collection. True North have worked extensively in the Museums, Arts and Culture sector within the UK, having developed brand and communications solutions for institutions that include; National Portrait Gallery, Science Museum, Chatsworth, Bristol Archives, Museums and Galleries, Holburne Museum, Tate Liverpool, Castle Howard, People’s History Museum, Royal Collection Trust, Imperial War Museum North, Spinnaker Tower and Chester Zoo. Claire will hold a workshop together Rachel Collins from the Wellcome Collection.

Arnel Rodriguez

Graphic Design Manager, Sydney Living Museums, Australia

Arnel is an award-winning designer and serves as the Graphic Design Manager at Sydney Living Museums. An expert in visual communication and branding for the cultural sector, he holds degrees in Arts, International Studies and Design,and is an active board member of the biennial artist-run-initiative SafARI festival. He has helped deliver organisation-wide branding projects for Sydney Living Museums and the Museum of Contemporary Art, Australia (MCA) where he was the Senior Designer for 4 years. Arnel will be co-presenting with Claire Orrell, Design Production Manager, MCA.

Gretchen Scott

Building Project Digital Marketing Manager, Museum of Modern Art, USA
@gretchen_scott

Gretchen manages digital marketing for the museum's building expansion project and contributes to overall social strategy. Prior to joining MoMA, Gretchen was Marketing Manager at the Whitney Museum of American Art, launching the institution's social accounts and growing them to a combined audience of over half a million followers by 2012. Gretchen will be co-presenting with Rebecca Stokes, Director, Digital Initiatives, External Affairs at MoMA.

Leonard Steinbach

Lecturer, Graduate Museum Studies Program, Johns Hopkins University, USA
@lensteinbach

Leonard Steinbach teaches “The Business of Museums” at Johns Hopkins University and is a technology and management consultant. He was recently Visiting Fellow in Culture and Heritage Management at City University of Hong Kong. He has been head of technology for the Guggenheim Museum and Cleveland Museum of Art, member of the New Media Consortium’s Horizon Report advisory board, and has served on committees and Boards of several museums and cultural institutions. He has given talks and workshops on “the crowd” at conferences internationally. His chapter on crowdfunding/crowdsourcing was recently published in Digital Heritage and Culture: Strategy and Implementation by World Science Press.

Rebecca Stokes

Director, Digital Initiatives, External Affairs, Museum of Modern Art, USA

Rebecca is responsible for coordinating an integrated approach to digital communications within External Affairs. She oversees cross-channel digital marketing initiatives through display, search, email, and social media programs to build audience and engagement, leads editorial operations for marketing and communications including MoMA's INSIDE/OUT blog and member calendar, and collaborates on online fundraising initiatives. Rebecca will be co-presenting with Gretchen Scott, Building Project Digital Marketing Manager.

Rebecca Taylor

Executive Vice President, FITZ & CO, USA
@RebeccaTaylorNY

Rebecca has more than a decade of experience in the arts, having led major campaigns at world-renowned museums—MoMA PS1, the Getty & MOCA—before joining FITZ & CO, a strategic communications firm specializing in art & culture. As Senior Vice President, Rebecca strategically advises the firm’s clients, including Art Basel, Noguchi Museum, Serralves Museum, Sharjah Biennial and more. She lectures extensively, including keynotes at the UK Arts Marketing Association and AmbITion Scotland, as well as Marketing de las Artes in Buenos Aires, Santiago & Madrid. She’s also led workshops at Philadelphia Museum, Columbia University, Pratt & AOL, and testified about social media before the NYC Council.

Karen Vandenberghe

Marketing Manager, Red Star Line Museum, Belgium

Karen Vandenberghe studied history and history of the international relations and holds a master in Cultural Management. After a short career in the sector of sustainable development and rebuilding the Balkans after the war, she made the swith to the cultural sector as a researcher at the Department of Cultural Management at the Unviersity of Antwerp. In 2007 she started working as marketing manager at the city of Antwerp for a project on The City of Elsschot, a famous Antwerp writer. Since 2011 she was involved as marketing manager in the preparation and opening of Red Star Line Museum in 2013. Today she is in charge of the Marketing of the MAS / Museum aan de Stroom and the Red Star Line Museum

Frederik Verstraete

Press and Media, STAM - Ghent City Museum, Belgium
@fredverstraete

Frederik Verstraete (BA Socio-Cultural Studies) worked in the West Flanders Provincial Government’s cultural communications department and for Use-it, a tourism project for young people, until he joined STAM in 2006. He developed the museum’s city classes for children and youths and has been in charge of press and social media as well as a campaign and event developer since 2010. 

Minze Walvius

Director, Advier Mobiliseert, The Netherlands

Minze is a specialist in innovative mobility. His personal ambition is his work on the accessibility of locations in a sometimes unconventional way to solve complicated issues. Central to Minze Walvius are the issues that come with managing the accessibility of locations: travel demand management, infrastructural planning, marketing and concepting. He was educated at NHTV Breda in Traffic Engineering and worked at the Delft and Eindhoven Universities of Technology.

Alison Wright

Assistant Director Brand and Communications, National Gallery of Australia, Australia

Alison has 18 years of combined corporate, business-to-business and brand marketing communications experience, eight of them gained in China and the last decade in senior leadership roles. Specializing in providing brand development, positioning and corporate reputation management, she also has extensive experience advising on crisis and issues management in a global context for companies including Sephora, Rio Tinto Diamonds, Costa Coffee, Visteon, Formula One Australian Grand Prix and the National Gallery of Australia.

Klasien van de Zandschulp

Head of Interaction Design, Lava Lab, Netherlands

Klasien van de Zandschulp is a Senior Interaction Designer at Lava and Curator Technology and Design at Lava Lab. Klasien designs the way people interact with, and use, their digital environment by creating usable interfaces and interactions in (public) spaces. Her work focuses on mobile technologies such as augmented reality (AR) and locative media. Klasien created several digital art and storytelling projects in the public sphere like the first virtual festival in history ‘Zo niet, dan toch’ and ‘iPerform’ that takes you on a physical expedition through the Van Gogh museum. She founded the audio and storytelling platform HearUsHere with over 12 urban storytelling projects in the world.

Adel Ziane

Head of Communication, Musée du Louvre, France

Born in 1979, Adel graduated from Sciences Po Paris in 2003 and completed a Master of International Relations in 2004. From 2005 to 2007, Adel was the parliamentary assistant of Pierre Moscovici, Member and Vice-President of the European Parliament.
He later joined the Ministry of Foreign and European Affairs, first in the Directorate-General for International Cooperation and Development, and then in the Directorate-General for Political Affairs, in the North Africa and Middle East Branch. There, he was in charge of cultural and academic cooperation and development for the Middle East.
He joined the Louvre in September 2011 as the Deputy Director of the Communications Department.