Communicating the museum: Programme


4 November: UPFRONT

One-on-one meetings

We propose individual strategic meetings with partnering institutions. You tell us who you want to meet! This is an exclusive opportunity for all delegates to meet with directors and senior staff to pave the way for future partnerships. Up to six meetings available with 10 museum partners.
More info here

Immerse yourself in Sydney

Delegates are invited to register throughout the day at Sydney Living Museums - The Mint and Hyde Park Barracks Museum. 

We organise behind-the-scene tours of The Sydney Opera House, Museum of Contemporary Art, Art Gallery of NSW and Sydney Living Museums. 

Time for inspiration

We invite influential art forces to consider the 2014 Conference theme: Optimism. Followed by a Welcome Reception at the world famous Sydney Opera House.  

SCAN - FOCUS - ACT: The 3-day conference of collective intelligence

5 November: SCAN

Keynotes and masterclasses at the Art Gallery NSW

  • Branding the museum as a destination. Great minds come together to explore the new directions of museum spaces. In the frame: Museum of Old & New Art, Tasmania; M+, West Kooloon; and the National Heritage Board, Singapore. 
  • The Debate: No marketing is marketing - speakers TBC.   
  • In motion: the non-museum spaces - speakers TBC. 
  • Positioning a nation in the artistic global sector. In the frame: NZ tourism campaign/Middle East - speakers TBC. 
  • Optimism in a social business - focused or fanciful? - Roy Clare CBE, Director, Auckland War Memorial Museum. 

Lunch at the Art Gallery NSW

Afternoon workshops at Sydney Living Museums - The Mint and Hyde Park Barracks Museum

Welcome Reception at the Museum of Contemporary Art 

6 November : FOCUS

Keynotes and masterclasses at the Art Gallery NSW

Curating and communicating the contemporary. In conversation: Elizabeth Ann Macgregor, Director of the Museum of Contemporary Art in conversation with Damien Whitmore, Director of Programming at the Victoria and Albert Museum in London. As museums and galleries grapple with the challenges of social media and the opportunities for direct engagement with audiences, the role of the curator, the artist and the visitor are being redefined. We gather creative international players to discuss audience development strategies that are pushing the envelope. 

Other discussion areas include:

  • Media: Keeping up with the latest trends and what is the best pitch to the media
  • Audiences in motion
  • sharing audiences
  • community engagement/audience development cross institution
  • Asia in focus

Guided tour and lunch at the Royal Botanic Garden, Sydney. Lunch will be provided in the heritage building Lion Gate Lodge. Delegates will receive a special homemade lunch provided by the Foundation Friends of the Royal Botanic Gardens & Domain Trust.

Workshops at Sydney Living Museums - The Mint and Hyde Park Barracks Museum

Gala Dinner at the Powerhouse Museum 

7 November : ACT

Morning workshops at Sydney Living Museums - The Mint and Hyde Park Barracks Museum

Building intercontinental collaborations. Developing cross collaboration with intercontinental partners within marketing, education and digital departments. 

Other discussion areas include: 

  • MoMa/AGWA partnership
  • Global audiences - how to share audiences
  • Engaging with Asia

Lunch at the Art Gallery NSW

Afternoon key learnings at the Art Gallery NSW

The Big Reveal - IDCA 4th edition Awards: celebrating the best of the best in design in museums around the world. 

Farewell event at the Australian Museum


Discovery tours

Sightseeing and guided tours of the city in partnership with conference partners. Stroll along Bondi beach and get a taste of Sculpture by the Sea or take a walking tour of Sydney's contemporary art spaces or hop aboard The Endeavour, A First Fleet ship from 1788 (sponsored by the Australian National Maritime Museum) for a cruise around Sydney Harbour. 

Invitation only Ambassador's Dinner


Extension to Melbourne 9-11 November

The Melbourne museums tours and showcases are included in the registration fee. Transportation should be organized directly by the delegates.

Melbourne Institutions Showcase 
Host: Museum Victoria, Half Day presentations + tour 
Host: National Gallery of Victoria, Half Day presentations + tour, 
Evening cocktail reception at the National Gallery of Victoria + Australian Centre for the Moving Image, cocktail reception Host: Asialink

Extension to Tasmania  12 November

Supplementary tour of the Museum of Old and New Art in Hobart.

Transportation and hotel should be organised separately

Programme subject to change