Institut Adam Mickiewicz Warsaw, Poland

May to December 2011 

On the occasion of the Polish Presidency of the EU Council, Agenda was selected to manage press, marketing and new media for Poland across France and Germany. Our brief was to raise Poland’s profile as a dynamic and creative country with a strong voice within Europe. We were to engage new audiences across France and Germany, especially the younger generation, trend setters and cultural communities. We were given the role of publicising the IAM’s programme of cultural events within Paris and Berlin, and to strengthen the vision of Poland as a new cultural driving force in Europe. To date, campaign highlights include a feature on Télématin (prime time France 2 morning TV show), a France 2 news report on musician Male Instrumenty and articles in print and web media including Elle Déco, Le Figaro and Marie-Claire Home online. We also secured a marketing partnership with the Mairie de Paris and a media partnership with online pan-European webzine for young people, Le Taurillon.

For more information about our Institut Adam Mickiewicz campaign please contact Pascale Bousquet.

Selected press coverage: Critikat (December 2011) - Cadences (November 2011) - Figaroscope (November 2011) - Radio Classique (November 2011) - Le Figaro (October 2011) - A Nous (September 2011) - Elle Déco (September 2011) - Paris.fr (September 2011) - Sortir à Paris (September 2011) - Plus belle ma terre (June 2011)