We have been working with Jersey Tourism since January 2010, managing press relations across France. Our brief is to communicate Jersey’s diversity, quirkiness and British eccentricity, and the wealth of attractions it has to offer to visitors. Our approach is to focus on specific themes and events, carrying out targeting press campaigns across the French tourism and lifestyle press. We have attained prime time TV coverage including a feature on hour-long programme Echappées Belles (France 5), a report on TF1’s One O’Clock news as well as features on France 3 and regional channel Normandie TV. Radio coverage has included the programme D’un Port à l’Autre. Print coverage has appeared in, among many others, Version Fémina, Le Figaro magazine, France Soir, Désirs de Voyages, Madame Figaro, les Inrocks, Vertu magazine, Weva, Grands Reportages, Hotel & Lodge, Golf Européen and many travel websites.

For more information about our Jersey campaign please contact Pascale Bousquet.

Selected press coverage: Le Figaro Magazine (March 2010) - Ouest-France Newspaper (April 2010) -