The National Gallery, UK

We managed the National Gallery’s press relations across Europe for over a decade. Our brief was to increase awareness of the gallery’s world class collections, focusing in particular on its prestigious holdings of Old Master paintings. Thanks to our network of contacts across the European art and culture press we arranged regular press trips and generated high level media coverage on a series of major exhibitions. We worked closely with the National Gallery’s former director, Neil MacGregor (now director of the British Museum), securing interviews with key European journalists, boosting the profile of this prestigious institution within Continental Europe.

For further information about our work with the National Gallery contact Corinne Estrada.

Selected press coverage: Elle Spain (March 2009) - De Tijd (June 2007) - Arts Magazine (March 2007) - Il Giornale Dell’Arte (March 2007) -  Le Monde (November 2003) - Madame Figaro (March 2003)