National Museums of World Culture, Sweden

Press campaign in UK, July – October 2010

The National Museums of World Culture in Sweden are divided into four museums and an administrative sector. The four museums are the Museum of Ethnography, the Museum of Mediterranean and Near Eastern Antiquities and the Museum of Far Eastern Antiquities, all located in Stockholm, along with the Museum of World Culture in Göteborg. We conducted a UK press campaign for the National Museums of World Culture from July – October 2010. Our brief was to promote the exhibition China’s Terracotta Army to the UK press.

"Agenda helped us to develop PR strategies in order to build brand awareness in new markets."
Peter Skogh, Director Communication & Marketing, National Museums of World Culture, Stockholm, Sweden

For further information about our work with National Museums of World Culture contact Corinne Estrada.