Historic Royal Palaces, UK

For six years Agenda developed PR and communication campaigns in France and Germany for the account of HRP, a charity organisation running the conservation of the Historic Royal Palaces of Great Britain. Our brief was to boost sales and visitor numbers from France and Germany for the Tower of London and Kensington Palace. We also worked with Hampton Court Palace, Surrey, raising its profile across the continent. Agenda introduced the first ever direct access to ticketing of HRP in France and Germany. We promoted the palaces through large consumer partnerships involving FNAC, Eurostar and the Friends of the Louvre museum. We also organised press visits for French and German journalists and generated high quality press coverage. The result: French and German visitors were among the most popular audiences of HRP in the year 2000 and beyond.

For further information about Historic Royal Palaces please contact Corinne Estrada.