Guidebook Studies

Travel guidebooks reach individual travelers in over 200 countries. It is essential for museums, cultural institutions or destinations to understand how they are perceived and described in these guidebooks as they are key marketing tools reaching a large audience before departure. Since 2005, Agenda has conducted many guidebook studies for major European museums and cultural institutions on top selling guidebooks worldwide.

Countries studied:

• France
  
• Belgium
  
• Germany
  
• The Netherlands
  
• United Kingdom
  
• Italy
  
• Spain
  
• Russia
  
• Poland
  

New since 2013!

• Brazil
  
• China
  

Guidebook studies conducted since 2005:

• Historic Royal Palaces, London
  
• Tour East London
  
• Victoria and Albert Museum, London
  
• National Gallery, London
  
• British Museum, London
  
• Hermitage Amsterdam
  
• Southbank Centre, London
  
• Mudam, Luxembourg
  

Aims of Mission

• To analyse your positioning in key guidebooks
  
• To improve your visibility
  
• To increase awareness of your museum, cultural institution or destination
  

Methodology

• To identify the top 10 guidebooks in the chosen countries
  
• To audit the information found in each guidebook
  
• To analyse the content
  
• To provide editorial contacts
  
• To provide deadlines for the guidebook’s next issue
  
• To provide recommendations to improve positioning and visibility
  
• To provide a full report
  

If you are interested in a guidebook study for your museum or destination, please contact Pascale Bousquet :

Tel: + 33 1 49 95 08 06 – e-mail: [email protected]